Print & Branding

I had a key role in many brochure and print projects, from one-off fliers to a comprehensive brand guidelines book. I've been a very influential player in steering the brand direction since I joined the company back in 2007 and how it relates to Education, Travel and Online Learning. From Smart schools to Online, blurring the distinction between Print & Digital; I played a big part in visual trends and influences. Always pushing for simplicity, minimalism, order, hierarchy and breathing space in everything we did. I believe we fostered a genuine belief in the power of good design and had a passion for creativity and that produced the opportunity to work on some really terrific projects.