EE

The Challenge

EE is the largest mobile network operator in the UK, with 30 million customers, and the largest operator of 4G services in Europe. The retail experience for EE shop and services wasn't the best. How could we control and improve as much of this experience as possible

The Solution

A simplified and human-centred digital experience was needed across the EE home site. Working alongside Product Design Managers, Brand, CX, Product Owners, Engineers and Stakeholders as well as other Product teams, we created a new design system with a compact set of core visual components that would allow the brand to evolve with the business, preserving recognition as the organisation grows. 

I had a major role in creating a new Mobile Manager Dashboard with a sophisticated set of rules, standards, and principles. This needed a user-centred and iterative approach to digital product design to ensure the best experiences for customers across their journeys.

As a team, we replaced several legacy CMS systems with Adobe Experience Manager and eliminated data silos that were impacting website performance and automated many data processes to support seamless integrations between digital channels.

Role

Senior Experience Designer

Activities & Deliverables

Competitor Analysis, Customer Research, User Journey Mapping, Experience Design, Wireframes/Prototypes, Branding, Branding, Graphic Design, UI Visual Design and Design System, User Testing.